Sunday, July 3, 2016

How OJ Mayo Can Rebound Back Into The NBA

On Friday, July 1, 2016, OJ Mayo was “dismissed and disqualified from the NBA for violating the terms of the league's anti-drug program.” League rules stipulate that no other information may be released publicly about the Anti Drug Program including the drugs used that caused the dismissal. Mayo will be eligible for reinstatement for the 2019-20 NBA season. Sadly, this is not new for Mayo. In 2011 he was suspended for 10 games for testing positive for performance-enhancing drugs.

Mayo was drafted 3rd in the 1st round of the 2008 NBA draft. Later that evening he was traded to the Memphis Grizzlies. He played in the NBA for 8 seasons for the Grizzlies, Mavericks and the Bucks. In 2008 he was the runner up for rookie of the year. Derrick Rose of the Chicago Bulls (now New York Knicks) won it that year. Here are the highlights of Mayo playing against the Chicago Bulls in the 1st round of the 2015 Eastern conference playoffs. The Bulls were up 3-0 in the series. Mayo showed up and showed out!



Friday was also the start of free agency and as we have seen it was very lucrative for many players. Mediocre players and players most people have never heard of did very well in this free agency. Mayo may have easily missed out on potentially the biggest pay day of his career. It is not impossible to conceive that Mayo could make a successful return to the NBA in 2 years. According to USA Today they state that a player may return to the NBA upon successful completion of a drug rehab program.

"The circumstances surrounding the player’s dismissal and disqualification; whether the player has satisfactorily completed a treatment and rehabilitation program; the player’s conduct since his dismissal, including the extent to which the player has since comported himself as a suitable role model for youth; and whether the player is judged to possess the requisite qualities of good character and morality.” Via USA Today


We saw Chris “Birdman” Anderson successfully rebound back into the NBA after his 2-year dismissal, so returning is not an impossible thought for the 28-year old Mayo. A completely healthy Mayo may have at least 5 years left in him at that point. If Mayo hired my firm to assist him during this time, I would advise him to enter a drug facility and focus on that for one year. I would encourage him to enter a facility for 6 months and for the next 6 months continue on an out-patient basis. During the 2nd year of his dismissal, I would advise him to get a chef and a trainer. This will help him with his diet and NBA training. He would give lectures at colleges and universities on the dangers of drugs and how it may have cost him a very lucrative career. My firm would set him up with television and radio interviews so he can show coaches and other players that he is successfully recovering. We would incorporate social media to show his daily workout regime. I would advise him to mentally prepare for the fact that it may be over for him as a player in the NBA and offer him other options such as coaching at the collegiate level, becoming an analyst for a sports network, or working in the NBA office lecturing to players about the hazards of drugs. Having a Plan B is not setting him for failure, but setting him up for success. Unexpected disappointment could be a huge setback to someone fighting an addiction and could potentially send him back to the very thing we are keeping him away from. Proper preparation and planning can be the difference between successfully kicking an addiction or continuing on an addictive path.

8 comments:

  1. Great article Sarah. A company like yours could do a lot for changing the county's view of pro sport athletes.

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  2. Great article Sarah. A company like yours could do a lot for changing the county's view of pro sport athletes.

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  3. Well if he sticks to your plan he could definitely rebound nicely! I forgot all about Chris Anderson too! You might have to go after Josh Gordon next! He just can't seem to put the weed down!

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  4. How would you advise him on his entourage & posse? His home environment?

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  5. Whenever I hear of cases like OJ Mayo and Johnny Football, I can't help but wonder the compilation of circumstances that got them to this point: Who introduced them to drugs? When? how big is their entourage? At any rate, hope to see a happy ending that is not drug induced...
    Thanks Crisis Terminator!

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  6. Great article! Outpatient follow up and support is very important. Having a plan B is a good plan for all athletes!

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  8. I agree with the first part of your plan. I think the first steps are brilliant......entering a drug program, doing lectures, social media of his workout plan all are great moves. However, I don't think you should be advising him that his NBA career is over and that he should be pursuing coaching and becoming an analyst yet. While the first priority is that he should get clean (and stop hanging out with Young Thug who he's been seen in pictures with) basketball is such a global sport and even if he's out of the NBA for a few years he should be pursuing and continuing his basketball career in the different counties in Europe, China, the Philippines and many of the other international avenues available. Unlike the NFL where once you're out of the league you're finished because there's no international leagues, basketball is global (during the lockout many players actually went over to Europe). I actually have a friend who turned down the Lakers because he could make more money overseas. OJ still has a skill that allow him to make money and this should be utilized. The best way to get back in the NBA is to show a continued commitment towards playing basketball. Wings who can shoot are still valuable in the NBA and even at 31 years old (which he'll be in 2 years) he can still make a comeback if he shows a commitment towards staying clean and working hard. Besides that I'm with you.

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